BBC 1
|
ITV
|
|
09.00
|
Breakfast/
Wanted Down Under
|
Lorraine
|
10.00
|
Home under The Hammer/
BBC News and Weather
|
Jeremy Kyle/
This Morning
|
11.00
|
Doorstep Crime/
Cowboy Trap
|
|
12.00
|
BBC News/
Bargain Hunt
|
Loose Women…
|
13.00
|
BBC News/
Regional News/
Doctors
|
…Loose Women/
ITV News and Weather
|
14.00
|
Escape to the Country
|
Dickinson’s Real Deal
|
15.00
|
School for Stars/
Winging It/
OOglies…
|
Alan Titchmarsh Show/
Weather
|
16.00
|
…OOglies/
Dick and Dom/
My Life
|
Midsomer Murders
|
17.00
|
News Round/
Pointless
|
The Chase
|
18.00
|
BBC News/
Regional News
|
Regional News/
Party Political Broadcast/
ITV News and Weather
|
19.00
|
The One Show/
Rip Off Britain
|
Emmerdale/
Live UEFA Champions League…
|
20.00
|
Waterloo Road
|
Commercial VS Non-Commercial Operators
After looking and comparing the schedules of BBC1 and ITV we have found that Commercial operators tend to air longer programmes to enable
more use of advertising, through more advert breaks. Also, the bigger the
programme, the more likely it is to get a sponsor, unlike the small, short
programmes on a non-commercial operator.
We
have found a difference in audience, which results in different length of
content to suit the target audience.
Commercial
operators also commonly use competitions to gain revenue within their
programmes.