Media Strategies Unit: Commercial VS Non-Commercial Operators

	BBC 1	ITV
09.00	Breakfast/ Wanted Down Under	Lorraine
10.00	Home under The Hammer/ BBC News and Weather	Jeremy Kyle/ This Morning
11.00	Doorstep Crime/ Cowboy Trap
12.00	BBC News/ Bargain Hunt	Loose Women…
13.00	BBC News/ Regional News/ Doctors	…Loose Women/ ITV News and Weather
14.00	Escape to the Country	Dickinson’s Real Deal
15.00	School for Stars/ Winging It/ OOglies…	Alan Titchmarsh Show/ Weather
16.00	…OOglies/ Dick and Dom/ My Life	Midsomer Murders
17.00	News Round/ Pointless	The Chase
18.00	BBC News/ Regional News	Regional News/ Party Political Broadcast/ ITV News and Weather
19.00	The One Show/ Rip Off Britain	Emmerdale/ Live UEFA Champions League…
20.00	Waterloo Road

Commercial VS Non-Commercial Operators

After looking and comparing the schedules of BBC1 and ITV we have found that Commercial operators tend to air longer programmes to enable more use of advertising, through more advert breaks. Also, the bigger the programme, the more likely it is to get a sponsor, unlike the small, short programmes on a non-commercial operator.

We have found a difference in audience, which results in different length of content to suit the target audience.

Commercial operators also commonly use competitions to gain revenue within their programmes.